“It’s about getting rid of stuff,” said Ira Matathia, director of consulting and strategy at Faith Popcorn’s BrainReserve, a strategic marketing firm in New York.īesides the logistical difficulty of extracting a three-piece sectional and finding someone to take it, Mr. Matathia says, consumers are tiring of having so many possessions that they have to put some in storage. “They have everything they actually need, and they actually want a lot less.” “People have fundamentally reassessed this whole notion of wants and needs,” he said. In a recent survey it conducted of 1,003 American adults, Faith Popcorn’s BrainReserve found that 9 of 10 respondents agreed that “I am considering opting for a simpler life” while three-quarters said that “buying less stuff” is appealing. “The more you own, the more you have to dust, store, maintain,” said Marti Hedges, an interior designer in Scottsdale who recently had clients buy a new sofa and love seat through a cash-for-clunkers offer.
Elizabeth DeRosa, an elementary reading teacher in Gloversville, N.Y., said she was finally motivated to replace a hand-me-down coffee table after learning about the Cash-for-Clunkers promotion at Ruby & Quiri.Control4 Smart Home OS Your Home Simplified And Under Control “I think the days of instant gratification, of shopping-shopping-shopping, have kind of passed,” she added.įor consumers who have to make tough spending choices, trade-in promotions come down to getting the best deal possible.
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